独家｜经销商眼中宗馥莉的“反击”：口水仗你们去打，我管好这摊生意

Core Viewpoint - The ongoing legal dispute involving Wahaha's founder Zong Qinghou's non-marital children has created significant public scrutiny, but the company and Zong Fuli have remained silent on the matter [1] Management Changes - Since Zong Fuli took over, Wahaha has undergone substantial management reforms, leading to a more unified operational structure and improved efficiency [2][3] - The previous fragmented management system, where different family members controlled various production lines, has been addressed by Zong Fuli's push for centralized management [3] - The company has begun to phase out underperforming production facilities and invest in new equipment, significantly increasing production capacity [4][3] Logistics and Distribution - Wahaha has implemented refined logistics strategies, including palletized transportation, which has reduced costs and improved delivery efficiency [6] - The introduction of home delivery services has enhanced direct consumer engagement, inspired by competitors like Nongfu Spring [6][7] Sales Performance - Despite recent operational improvements, sales have been negatively impacted by the family dispute, with reports of a 30% to 50% decline in various regions [9] - Following the emergence of the family conflict, e-commerce sales dropped significantly, indicating a direct correlation between the dispute and consumer sentiment [9] - However, the company maintains a competitive edge due to its extensive local manufacturing capabilities, which help keep costs low [9]