Chengdu Rainbow Appliance(Group) Shares (SZ:003023) Chan Ye Xin Xi Wang·2025-07-22 01:27Core Viewpoint - The electric blanket industry in China is experiencing significant advancements in heating materials, smart control, and safety, with a projected market size of 5.9 billion yuan in 2024, reflecting a year-on-year growth of 25.53% [1][11]. Industry Overview - Electric blankets convert electrical energy into heat and are primarily composed of heating wires, temperature controllers, and power lines. They are used mainly in cold seasons to provide warmth [1][4]. Industry Development History - The electric blanket industry in China has evolved through four stages: 1. Initial stage (before 1996) focused on technology introduction and safety issues. 2. Development stage (1996-2010) saw the establishment of safety standards and improvements in heating wire design. 3. Maturity stage (2010-2020) introduced new heating materials like carbon fiber and graphene, enhancing efficiency and safety. 4. Innovation stage (2020-present) emphasizes smart technology integration and health benefits [4][5]. Industry Supply Chain - The supply chain includes upstream materials such as heating wires, fabrics, and temperature sensors, with manufacturing in the midstream and end-users primarily being households, commercial spaces, and healthcare sectors [7]. Market Size - The electric blanket market in China is projected to reach 5.9 billion yuan in 2024, with a 25.53% increase from the previous year. New regulations will enforce stricter safety standards and electromagnetic radiation limits [11][13]. Key Enterprises - The industry is characterized by a few dominant players, with Rainbow Group leading the market. The company has over 150 patents and is involved in the entire production chain [17][19]. Industry Development Trends 1. Smart and Personalized Development: Future electric blankets will integrate with smart home systems for remote control and personalized settings [24]. 2. Health Functions and Eco-friendly Materials: The focus will be on health benefits and the use of sustainable materials, including features like infrared heating and biodegradable packaging [26]. 3. Market Demand and Technological Innovation: The market is expected to grow to 7 billion yuan by 2025, driven by increased consumer awareness and technological advancements [27].