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兴业证券:快递再论“反内卷” 政策有望推动行业竞争趋缓
Zhi Tong Cai Jing·2025-07-22 02:26

Group 1 - The express delivery industry is experiencing sustained high demand, with an expected business volume growth rate of around 15% for the foreseeable future [1] - The current competitive landscape is expected to last for a long time, with anti-involution policies favoring mid-to-late stage companies, leading to a potential easing of competition in the second half of the year [1] - There is a recommendation to focus on the efficiency improvements in e-commerce express delivery, as factors like autonomous vehicles may enhance the competitive advantage of mid-to-late stage companies [1] Group 2 - The express delivery industry's price competition has gone through four phases: 1) moderate price competition (2016-2019), 2) intense price wars (2019-2021), 3) stabilization phase (2021-2022), and 4) a return to competition since 2023 [2] - Historical anti-involution policies have included multiple measures from April to September 2021 aimed at curbing vicious price wars, leading to a price rebound starting in September 2021 [2] - The current industry fundamentals align with anti-involution demands, with clear low-price support, but the likelihood of a comprehensive price increase similar to 2021 is low due to ongoing competition [3] Group 3 - If a price increase occurs, e-commerce express delivery companies could see significant profit elasticity, with past data showing substantial profit rebounds following price hikes [4] - Profit margins for major companies post-price increase in 2022 showed significant year-on-year improvements, with ZTO Express up by 26% and YTO Express up by 105% [4] - Under hypothetical price increases of 3-10%, the profit elasticity for various companies ranges significantly, indicating that mid-to-late stage companies may experience more pronounced profit elasticity due to lower profit baselines [4]