2025暑期“长红城市”热度预测:谁在持续霸榜你的旅行清单
Xin Jing Bao·2025-07-22 02:54

Core Insights - The Chinese cultural and tourism market has experienced explosive recovery since 2023, with national tourist numbers nearing 2019 levels during the summer of 2023 and expected to see significant growth in 2024 and reach historical highs in 2025 [1] Group 1: Market Trends - The analysis predicts that the domestic tourism numbers will enter a peak season mode across various regions, with a focus on cities that have stable attractiveness and mature tourism ecosystems [1] - The "Long Red Cities" top 20 list highlights cities that have shown consistent popularity and growth, derived from a comprehensive scoring system based on various data sources, including Douyin's keyword search indices and user engagement metrics [1][2] Group 2: City Rankings - Chongqing ranks first, showcasing its rapid growth in tourism appeal, driven by popular attractions and a vibrant food scene [4][5] - Beijing follows in second place, benefiting from its rich cultural heritage and a resurgence in international tourism, particularly during the summer [5] - Qingdao ranks third, leveraging its coastal attractions and summer festivals to draw significant tourist traffic [6] Group 3: Competitive Landscape - The top 20 cities primarily consist of traditional first-tier and provincial capital cities, which possess robust tourism infrastructure and cultural resources [8] - Long Red Cities maintain a "stock advantage" on social media platforms, reflecting their established popularity and diverse content creation ecosystems [8][9] - The growth of these cities is attributed to their deep tourism resource endowments, comprehensive infrastructure, and mature market operations, allowing them to handle large tourist volumes effectively [9]