北京链家选拔1411位装修专家 开启"购房+装修"一站式服务

Core Viewpoint - Beijing Lianjia has launched a program to introduce 1,411 renovation experts across all its stores to enhance the home buying and renovation experience for customers, addressing the growing demand for home improvement in older properties [1][2][3] Group 1: Market Context - Nearly 40% of homes in Beijing were built before 2000, and about 80% were built before 2010, indicating a significant portion of the housing stock requires renovation [2] - Customers purchasing second-hand homes often face challenges in the renovation process, including communication barriers with designers and a lack of trust, leading to a fragmented experience [2][5] Group 2: Service Model - The initiative aims to create a seamless transition from home buying to renovation by training real estate agents to act as comprehensive living consultants who understand both property and renovation [1][3][10] - Renovation experts will serve as a bridge between customers and designers, facilitating effective communication and providing tailored renovation solutions [3][5] Group 3: Training and Expertise - A systematic training program has been developed to enhance the expertise of the renovation specialists, covering topics such as home design logic, space planning, and construction techniques [3][10] - The average tenure of renovation experts is 9.27 years, indicating a deep understanding of community-specific housing structures and renovation challenges [8][10] Group 4: Customer Experience - Customers increasingly prioritize the quality of living spaces, with many willing to pay more for well-renovated homes; expert advice and visual aids like VR renovation plans help customers make informed decisions [5][6] - The program aims to mitigate common renovation pitfalls by leveraging the experts' knowledge of local building regulations and community standards [6][8] Group 5: Future Directions - The company plans to further enhance the capabilities of its agents, transforming them into multifaceted living consultants to meet diverse customer needs in the evolving housing market [10] - The initiative reflects a broader shift in consumer expectations from merely having a place to live to seeking high-quality living environments [10]