“人工智能+消费”“超级连接器”……多维视角解锁“新三样”全新表达

Core Insights - The report indicates that by June 2025, China's internet user base is expected to reach 1.123 billion, with an internet penetration rate of 79.7% [1] - The mobile internet user base is projected to be 1.116 billion, with 99.4% of internet users accessing the internet via mobile devices [3] - E-commerce continues to thrive, with online shopping users reaching 976 million, and China maintaining the world's largest online retail market for 13 consecutive years [5][6] User Demographics - Rural internet users account for 28.7% of the total, with 322 million users, while urban users make up 71.3% with 801 million users [5] - Instant messaging users total 1.093 billion, and video streaming users reach 1.085 billion, with short video users at 1.068 billion [5] Technological Innovations - The introduction of drone delivery services in Shanghai aims to solve urban delivery challenges, with 20+ restaurant brands and 1800 products available for delivery [8] - Drones have successfully completed 3000 flights in extreme conditions, showcasing their reliability and safety features [10] Digital Lifestyle Transformation - The "New Three Items" (smart connected vehicles, AI terminals, and service robots) are reshaping digital consumption and enhancing daily life [13][17] - Short video platforms have over 1 billion users, with micro-short dramas gaining traction and serving as a medium for cultural promotion [18][19] Cultural and Economic Impact - The gaming industry is rapidly growing, with significant international engagement, as evidenced by the success of titles like "Black Myth: Wukong" [29] - The silver economy and green economy are expanding, driven by consumer policies and innovations catering to older adults and rural communities [30][31] Online Services Growth - Online government service users reached 1.004 billion, marking a 19.1% increase since the beginning of the 14th Five-Year Plan [34] - Online healthcare users are at 393 million, and online education users total 293 million, with a vast number of MOOCs available [36]