口子窖创始股东减持或套现约3亿元，经营隐忧叠加引市场关注

Core Viewpoint - The company is facing significant challenges, including a major shareholder's plan to reduce holdings, a failed stock incentive plan, declining financial performance, and a decrease in dividend payouts, all of which contribute to a negative outlook for its future development [2][4][6][9]. Shareholder Actions - The founder and major shareholder, Liu Ansheng, plans to reduce his stake by up to 10 million shares, representing 1.67% of the total shares, with an expected cash-out of over 3.37 billion yuan based on the closing price [2][3]. - Liu Ansheng's current holdings have decreased from 72.64 million shares at the time of the IPO to 63.47 million shares, indicating a trend of continuous reduction since his retirement in 2020 [3][9]. Financial Performance - The company's revenue and net profit growth rates have significantly slowed, with 2024 revenue at 6.015 billion yuan, a 17.14% increase from 2022, and net profit at 1.655 billion yuan, a mere 6.77% increase [5][6]. - The company has lowered its dividend payout for 2024 to 778 million yuan, with a per-share dividend decrease from 1.5 yuan in 2023 to 1.3 yuan, breaking its previously stable dividend policy [6][9]. Stock Incentive Plan - The company announced the cancellation of its stock incentive plan due to failing to meet performance targets, which were set to achieve over 30% growth in net profit and revenue by 2024 [4][5]. - The total number of shares to be repurchased and canceled is 1.8805 million, which will reduce the total share capital to 598.12 million shares [5]. Market Performance - As of July 18, the company's stock price closed at 33.73 yuan, down 58.15% from its peak of 80.59 yuan at the end of 2021, and approximately 53% lower than its rebound high of 71.77 yuan in 2023 [7][9]. - The current market environment shows a clear divide in the liquor industry, with leading companies maintaining growth while regional players like the company are struggling [8][9]. Future Outlook - The combination of shareholder sell-offs, failed incentive plans, declining financial metrics, and reduced dividends casts a shadow over the company's future prospects [9]. - The company needs to implement substantial and effective adjustments in its operational strategy, management efficiency, and investor communication to regain market confidence and address increasing competition [9].