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口子酒业以酒旅融合新模式助力淮北高质量发展
Di Yi Cai Jing· 2025-12-17 03:51
依托 "一企三园" 格局,企业打造集文化展示、工艺体验、品鉴互动于一体的精品旅游区,口子窖以匠 心守护文化根脉,用创新实践赋能城市发展,让淮北酒香飘向全国。 日前,口子酒业以依托全国目前已发现出土面积最大的酿酒遗址而建的濉溪酿酒遗址博物馆为核心,搭 配酒香四溢的东关打酒铺、融合运河文脉的口子酒文化博览园,创新性地将酒文化与运河文化相融合, 既留住老主顾,更圈粉年轻群体。 更通过"回厂游"等活动为淮北引流,让天南地北的 "口子粉" 熟知美酒小城故事。 ...
徽酒三巨头扎堆布局散酒生意 能否破解增长焦虑
"徽酒三巨头"扎堆布局散酒生意 场景营销能否破解增长焦虑 【中国白酒网】此轮白酒行业深度调整期间,一向以营销见长的头部安徽酒企,集体拥抱散酒生 意。 记者注意到,古井贡酒推出打酒铺,口子窖布局口子酒坊,迎驾贡酒则专门推出散酒业务,还制定 了三种合作模式。除此之外,我国还出现多个散酒零售连锁品牌。 不过,与过往散酒零售不同,上述酒企的散酒生意更加注重与终端用户的互动和体验,切入日常高 频自饮场景。 白酒行业分析人士蔡学飞告诉记者,行业整体转向存量竞争,依赖传统渠道压货的深度分销模式效 能递减,使得以该模式见长的安徽酒企面临更大的增长压力。 "转型深度体验与场景营销,要求开发更具体验感、故事性与场景适配性的产品,并从广泛铺货转 向构建品牌体验馆、文化沉浸式终端等,营销重心从推动渠道转向拉动消费者。这对于包括徽酒在内的 诸多酒企来说,都将是新的挑战。"蔡学飞说。 知名白酒企业介入散酒业态 日前,古井贡酒首家直营打酒铺在安徽亳州开业。门店主打"前店后坊、现打现卖",除了传统白酒 香型,还有亳州特色的养生酒、低度的桂花酒和发酵果酒等。 一周前,同为安徽酒企的口子窖在淮北推出首家"口子酒坊"。店内主营各种价格的散酒产品。 ...
徽酒“巷战”新打法:一周内古井贡酒、口子窖争开直营酒铺,散酒会是第二增长曲线吗?
Mei Ri Jing Ji Xin Wen· 2025-12-13 03:52
新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 每经记者|张宝莲 每经编辑|赵云 在白酒行业进入存量竞争的当下,一向稳健的徽酒企业开始寻找新的突破口。最新的答案,似乎回归到了最原始的"打酒"模式。 12月12日,古井贡酒(000596.SZ)首家"古井打酒铺"在安徽亳州桐乡路开业,采用"前店后坊、现打现卖"模式 。而就在一周前的12月5日,口子窖 (603589.SH)首家"口子酒坊"在淮北一社区启幕,主打纯粮散酒与社区化体验。更早之前,迎驾贡酒(603198.SH)以非直营模式悄然做起了散酒生意。 其中一款42度500毫升白酒"浓香窖藏·1号"单瓶秒杀价25元,在"轻养社·古井打酒铺"抖音官方直播间,双瓶装线上销售量已经超过2000单。 当日下午,记者又来到合肥古井罍小馆,店铺门口海报上写道"打一壶好酒,交天下朋友"。店铺入口挂牌了一列待售散酒,价格从2.9元/50毫升到29.9元/50 毫升不等,香型覆盖浓香、清香、明绿香等,度数为42度或50度,还有一款名为"金桂柚香酒"的12度低度酒,面向微醺场景。店员称,店铺也是古井贡酒直 营店,目前散装酒仅有部分支持瓶装,1斤起售。散酒为单独产线生产,( ...
口子窖,再获双重殊荣!
第一财经· 2025-12-09 03:48
Core Viewpoint - The article highlights the achievements of Kuaizi Jiao in the context of the 30th anniversary celebration of the China Liquor Circulation Association, emphasizing its recognition in cultural heritage protection and product innovation [2][12]. Group 1: Achievements and Recognition - Kuaizi Jiao received two significant honors at the event: the Suixi Brewing Site was included in the "Wine and Travel Integration Destination Promotion List," and Kuaizi Jiao·Jian 8 was selected for the "Better Life·Future 30 Products of the Liquor Industry" promotion list [2]. - The recognition serves as an authoritative affirmation of Kuaizi Jiao's efforts in cultural heritage protection and product innovation, illustrating its role as a "guardian, inheritor, and innovator" [12]. Group 2: Suixi Brewing Site - The Suixi Brewing Site Museum is built on the largest and most complete Ming and Qing brewing workshop site in the country, showcasing a well-preserved brewing system from the northern distillation tradition [8]. - The site features a clear layout of four major brewing workshops and over 700 artifacts, providing valuable evidence for tracing the history of brewing in Suixi and the development of handicrafts [8]. Group 3: Product Innovation - Kuaizi Jiao·Jian 8 is a strategic product that selects the essence of five grains from its origin, adhering to six core brewing processes, and is crafted through a long fermentation process in century-old cellars [10]. - The product employs a unique "one-step aroma" technique, integrating modern biotechnology, resulting in a rich and elegant flavor profile with a long-lasting aftertaste [10]. Group 4: Future Outlook - The dual honors are seen as milestones of the past and starting points for the future, with Kuaizi Jiao committed to deepening quality, cultural inheritance, and enhancing experiences [13].
口子窖,再获双重殊荣!
Zhong Guo Jing Ji Wang· 2025-12-09 01:41
2025年12月4日至5日,以"叁秩成醴·继往开来"为主题的中国酒类流通协会成立30周年主题活动在北京隆重举行。口子窖在此次行业盛典中表现卓越,一 举斩获两项重要荣誉:口子窖濉溪酿酒遗址入选"酒旅融合目的地推介名单",口子窖·兼8成功入选"为生活更美好·酒业未来30产品"推介名单。 濉溪酿酒遗址博物馆依托全国规模最大、工艺流程最完整的濉溪长丰街明清酿酒作坊群遗址而建。遗址内信源、魁源、大同聚、祥源四大槽坊脉络清晰, 蒸馏灶、老井、发酵池等设施保存完好,出土酒具、建筑构件及酿酒原料等文物七百余件,完整呈现了明清以来北方蒸馏酒的酿造体系。其中,"前店后 坊"的格局在北方属首次发现,时代延续无断层,不仅填补了华东酿酒考古的空白,也为追溯濉溪酿酒历史与手工业发展提供了珍贵的实物见证。 安徽口子酒业股份有限公司 你单位打造的 ロ子窖滩溪酸酒遗址 酒旅融合项目,凭借深厚 的行业积淀、创新的行动实践及广泛的市场认可度,入列"中国酒 类流通协会 30周年系列活动 -- 酒旅融合目的地推介名单"。 中国酒类流通协会 2025 年 12 t and 歌歌 22 "为生活更美好·酒业未来30产品" 濉溪酿酒遗址: 穿越时空的酿造记 ...
安徽口子酒业股份有限公司关于注销部分募集资金专项账户的公告
新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 证券代码:603589 证券简称:口子窖公告编号:2025-039 安徽口子酒业股份有限公司 关于注销部分募集资金专项账户的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏,并对其内容 的真实性、准确性和完整性承担法律责任。 安徽口子酒业股份有限公司(以下简称"公司")根据有关法律、法规和规范性文件的规定,就首次公开 发行股票募集资金在银行开立了募集资金专项账户。近日,公司就部分募集资金专项账户办理了注销手 续,具体情况如下: 鉴于公司在中国农业发展银行淮北市分行开立的募集资金专项账户(账号: 20334069900100000366541)、在中国建设银行股份有限公司濉溪淮海路支行开立的募集资金专项账户 (账号:34001645108059090000)、在徽商银行淮北濉溪支行开立的募集资金专项账户(账号: 1331701021000377095)的募集资金已使用完毕,对应募集资金专项账户将不再使用,公司对上述募集 资金专项账户予以注销并已办理完毕相关注销手续。上述募集资金专项账户注销后,公司与保荐机构及 上述募集 ...
口子窖(603589) - 安徽口子酒业股份有限公司关于注销部分募集资金专项账户的公告
2025-11-25 08:45
证券代码:603589 证券简称:口子窖 公告编号:2025-039 安徽口子酒业股份有限公司 关于注销部分募集资金专项账户的公告 | 账户名称 | 开户银行 | 银行账号 | 账户状态 | | --- | --- | --- | --- | | 安徽口子酒业 | 中国农业发展银行淮北市分行 | 20334069900100000366541 | 本次注销 | | 股份有限公司 | | | | | 安徽口子酒业 | 中国建设银行股份有限公司濉 | 34001645108059090000 | 本次注销 | | 股份有限公司 | 溪淮海路支行 | | | | 安徽口子酒业 | 中国工商银行股份有限公司淮 | 1305016929022128880 | 存续 | | 股份有限公司 | 北相南支行 | | | | 安徽口子酒业 | 徽商银行淮北濉溪支行 | 1331701021000377095 | 本次注销 | | 股份有限公司 | | | | 截至本公告披露日,公司募集资金专项账户的开立情况如下: 三、本次募集资金专项账户销户情况 鉴于公司在中国农业发展银行淮北市分行开立的募集资金专项账户(账号: 203340 ...
近一个月超140只个股评级调整食品饮料行业上调最多
Core Viewpoint - The A-share market is experiencing a notable shift towards stock selection and sector rotation, with over 50 stocks upgraded and more than 90 downgraded in ratings, indicating a more cautious market sentiment and a focus on structural opportunities in technology, consumption, and dividend sectors [1][2][3]. Stock Rating Adjustments - Over the past month, 52 stocks have been upgraded, with the food and beverage sector having the highest number of upgrades at 7 stocks, followed by electronics and power equipment with 5 each, and pharmaceuticals and light industry with 4 each [1]. - Conversely, 92 stocks have been downgraded across 25 industries, with the automotive sector leading with 12 downgrades, followed by food and beverage with 10, and basic chemicals with 9 [2][3]. Sector Analysis - In the food and beverage sector, several companies such as Baba Foods and Ximai Foods have seen their ratings upgraded due to improved revenue growth and store efficiency [2]. - The electronics sector is expected to benefit from a recovery in terminal demand, with companies like Crystal Technology and Green Link Technology receiving upgrades [2]. - The automotive sector has faced downgrades due to short-term performance pressures, with companies like Meihu and New Spring seeing their ratings lowered [3]. Market Trends and Strategies - Analysts suggest that the market is moving towards a balanced style, with a preference for large-cap stocks and a potential shift towards value stocks [4]. - The focus on growth stocks remains, but the key is whether the underlying valuation logic changes, which could drive future performance [4]. - Investment opportunities are seen in themes such as anti-involution and dividend stocks, with a particular emphasis on technology sectors that align with national strategies and possess real technological barriers [5].
黄淮名酒这10年
Sou Hu Cai Jing· 2025-11-20 15:16
Core Insights - The Huanghuai famous liquor summit held in Zibo, Shandong, highlighted the significant growth and development of liquor enterprises from Anhui, Shandong, Henan, and Jiangsu over the past decade, with a market scale increase from approximately 1150 billion yuan in 2014 to 2369 billion yuan in 2024, more than doubling in size [2][3] Market Growth - The market scale of the Huanghuai liquor region has seen a substantial increase, with the total market size surpassing 2000 billion yuan by 2024, reaching 2369 billion yuan [2] - The number of large-scale enterprises in the Huanghuai liquor region decreased from 424 in 2014 to 283 in 2024, indicating a rise in market concentration and competitiveness [3] Brand Development - In 2014, only Yanghe had a sales scale exceeding 10 billion yuan, while by 2024, half of the top 10 listed liquor companies in China were from the Huanghuai region, with Gujing Gongjiu achieving 235.78 billion yuan in revenue and joining the top brands [3] - The successful upgrade of price bands has allowed Huanghuai liquor brands to break through previous limitations, with mainstream consumer prices rising from around 80 yuan in 2014 to 200 yuan and beyond by 2018 [3][4] Price Band Strategy - Huanghuai liquor companies have successfully established a complete pricing system covering mass-market, mid-range, and high-end products, with price ceilings reaching up to 2000 yuan by 2024 [3][4] - The introduction of high-quality products in the 100-600 yuan price range has allowed these companies to capture both the value-for-money and premium market segments [3][4] Innovation and Standards - The past decade has seen significant innovation in product categories, with various new fragrance types and industry standards being established, positioning Huanghuai liquor companies at the forefront of the industry [4] - Multiple national-level standards have been created for different types of Huanghuai liquor, enhancing the overall quality and marketability of the products [4] Production Capacity and Storage - The cancellation of the white liquor production limit in 2019 allowed Huanghuai liquor companies to expand their production capacity significantly, with many top enterprises doubling their capacity over the past decade [5][6] - Yanghe has achieved the highest production capacity for solid-state liquor and the largest storage capacity for high-quality original liquor globally [5][6]
口子窖的“困境”,给区域酒企有何启示
Xin Lang Cai Jing· 2025-11-20 10:28
Core Viewpoint - The white liquor industry is undergoing a deep adjustment, with regional brands like Kuozi Jiao facing significant survival challenges due to structural imbalances and outdated channel models [3][4][9]. Group 1: Company Performance - Kuozi Jiao reported its worst quarterly performance since going public, with Q3 revenue of 643 million yuan, a year-on-year decline of 46.23%, and a net profit of 26.97 million yuan, down 92.55% [3]. - High-end liquor revenue fell by 27.98% to 2.961 billion yuan, while mid-range liquor revenue decreased by 15.38% to 41 million yuan; low-end liquor was the only segment to grow, increasing by 25.09% to 114 million yuan [4][5]. Group 2: Market Dynamics - The decline in Kuozi Jiao's high-end liquor sales reflects a broader trend of consumer downgrade impacting non-leading brands, while top brands like Moutai and Wuliangye continue to thrive due to their strong brand recognition and pricing power [4][9]. - Kuozi Jiao's product iteration has lagged behind changing consumer preferences, particularly among younger consumers seeking lower-alcohol and healthier options [5]. Group 3: Channel Strategy - The "big merchant system" channel model has become a hindrance for Kuozi Jiao, leading to weak control over distribution and market responsiveness [6][7]. - Kuozi Jiao's reliance on a few large distributors has resulted in a disconnect from the end market, making it difficult to adapt to changing consumer demands [8]. Group 4: Industry Implications - Kuozi Jiao's drastic profit drop serves as a warning for the entire white liquor industry, highlighting the need for product innovation and flexible channel strategies to survive in a competitive landscape [9][10]. - The industry is shifting from rapid growth to a focus on high-quality development, with many regional brands needing to make fundamental choices to avoid decline [10].