Group 1 - The core theme of the summit held by Dingdong Maicai is "coexistence, co-creation, and freshness," where the CEO Liang Changlin announced the "4G" strategy focusing on "good users, good products, good services, and good mindset" as the company's development core [1] - The "4G" strategy emphasizes a focus on quality rather than competing on price and subsidies, aiming to differentiate from market homogenization and pursue a unique competitive route [1] - The company plans to adopt a "narrow and deep" strategy, concentrating on the fresh food sector and enhancing the entire supply chain, which aims to attract consumers with higher demands for food quality and freshness [1] Group 2 - The sales of health concept labeled products have shown significant growth, with sales exceeding 500 million for clean ingredient labeled products in the first half of the year, and low GI products increasing from under 1 million to nearly 60 million in the same period [2] - As the company scales, it aims to collaborate with ecological partners to expand globally, participating in balancing supply and demand in larger markets through the export of China's fresh food supply chain [2]
叮咚买菜寻找差异化竞争