英国全是速冻货的穷鬼超市，开进中国就专供中产了？

Group 1 - The core viewpoint of the article is that Iceland, a UK-based frozen food supermarket, has opened its first store in Beijing, but it struggles to resonate with the local market due to its pricing and product offerings [1][2][7] - The store's opening attracted long queues, indicating initial interest, but the reality of the product selection led to disappointment among consumers [3][17] - Iceland's product mix is heavily skewed towards domestic items, with 70% being similar to local supermarket offerings, and the remaining 30% being overpriced private label products [4][19] Group 2 - Iceland positions itself as a "frozen food expert," but the popularity of frozen foods in China is not as high as in Western markets, leading to challenges in consumer acceptance [20][21] - The store's limited SKU count of around 600 is significantly lower than typical supermarkets, which usually offer between 10,000 to 15,000 SKUs, making the shopping experience less engaging [29] - Iceland's pricing strategy does not provide a competitive advantage, as some products are priced higher than similar offerings from competitors like Sam's Club [52][54] Group 3 - The store operates as a "live streaming base," focusing on creating a lively atmosphere for online sales rather than traditional retail [39][41] - The collaboration between Iceland, the Shouqi Group, and the local government indicates a strategic push to attract tourism and investment rather than solely focusing on retail sales [44][45] - Despite the marketing efforts, initial sales figures have been disappointing, with low online engagement and sales numbers [49][50] Group 4 - The article highlights the broader context of the middle-class consumer market in China, which is increasingly sensitive to pricing and value, making it difficult for Iceland to establish a foothold [60][62] - The competitive landscape includes other international supermarket chains that are better positioned to meet the evolving demands of middle-class consumers [55][57] - The concept of "middle-class supermarkets" is becoming more prevalent, with various brands targeting this demographic through unique product offerings and pricing strategies [58][66]