Yanghe(SZ:002304) Chang Jiang Shang Bao·2025-07-22 07:26Core Viewpoint - The appointment of Gu Yu as the new chairman of Yanghe Co., Ltd. comes after the resignation of Zhang Liandong, amid declining financial performance and the need for strategic brand upgrades [1][2][3] Group 1: Leadership Changes - Gu Yu has been elected as the chairman of the eighth board of directors of Yanghe Co., Ltd., with a term consistent with the current board [1] - Zhang Liandong resigned from his positions due to work adjustments, acknowledging the company's underperformance in the current liquor cycle [1][2] Group 2: Financial Performance - In Q1 2024 and Q1 2025, Yanghe Co., Ltd. reported revenues of 28.876 billion yuan and 11.066 billion yuan, representing year-on-year decreases of 12.83% and 31.92% respectively [2] - Net profits for the same periods were 6.673 billion yuan and 3.637 billion yuan, showing declines of 33.37% and 39.93% year-on-year [2] Group 3: Strategic Direction - Zhang Liandong admitted to shortcomings in brand building and the need for a comprehensive upgrade to meet modern market demands [2] - The company plans to focus on strict quality standards, enhance brand value, and maintain a strategy centered on major products while shifting towards a more commercial, popular, youthful, and international approach [2]