3 6 Ke·2025-07-22 07:56Core Insights - Meituan, China's largest food delivery and instant retail platform, is facing competition from Alibaba, which plans to invest 50 billion yuan in subsidies to challenge Meituan directly [1] - Meituan announced that its daily orders for food delivery and flash purchase services have surpassed 150 million, indicating strong performance [1] - The company is set to open its first physical store, "Happy Monkey Supermarket," in Hangzhou, which is positioned as a hard discount store similar to Alibaba's Hema [1][2] Group 1: Business Expansion - Meituan plans to open 1,000 Happy Monkey Supermarket locations despite not having opened a single store yet, indicating a serious commitment to physical retail [2] - The company is actively recruiting for various positions in cities like Beijing, Hangzhou, Guangzhou, and Shenzhen, further supporting its expansion plans [2] - The Happy Monkey Supermarket is expected to open in mid to late September, aligning with the upcoming National Day sales peak [1] Group 2: Retail Strategy - The Happy Monkey Supermarket will focus on fresh produce and household goods, utilizing a self-operated model and hard discount pricing strategy [4] - Meituan's previous retail ventures, such as the "Zhangyu Fresh Supermarket," have faced challenges, leading to a rebranding and shift in strategy [3][4] - The company aims to enhance its supply chain and procurement capabilities to improve its competitive edge in the retail sector [4][5] Group 3: Market Positioning - Meituan's retail strategy includes a focus on low-margin, high-turnover sales, with an emphasis on private label products [6][7] - The company is leveraging its experience in managing offline fulfillment to establish a strong presence in the instant retail market [5][8] - Meituan's future plans include the establishment of 1,200 "Raccoon Canteens," which will serve as centralized locations for food delivery, enhancing operational efficiency [9]