在一线城市做新媒体，中年危机“满35减10”

Core Insights - The article reflects on the decline of the new media industry, particularly focusing on the challenges faced by content creators and the shift in job opportunities within the sector [2][5][90] Group 1: Industry Trends - The new media industry, particularly WeChat public accounts, has experienced a significant decline in engagement and personnel, with many employees leaving or being laid off [19][23][90] - The transition to short video platforms like Douyin and Xiaohongshu has not yielded substantial success, with many employees from the original public account teams leaving the company [26][30][34] - The job market for new media positions has drastically changed, with a notable reduction in quality and an increase in the number of responsibilities required for each role [81][88][90] Group 2: Employment Challenges - The article highlights the difficulties faced by new media workers, particularly those over 25, in finding suitable employment, often resulting in lower salaries and increased job responsibilities [87][92] - Companies are increasingly favoring younger, less experienced workers over seasoned professionals, leading to a challenging job market for experienced new media individuals [88][92] - The disparity between job expectations and actual job offers has widened, with many positions requiring a diverse skill set at lower pay [82][85][90]