以骂游戏之名卖课,套路满满的生意帮不了孩子
Xin Jing Bao·2025-07-22 09:35

Core Viewpoint - The rise of the "anti-gaming industry" is driven by influencers who criticize video games while promoting expensive educational courses, exploiting parental anxiety about children's gaming habits [1][2][4]. Group 1: Anti-Gaming Industry - The "anti-gaming industry" is characterized by influencers linking gaming to negative behaviors, capturing parental attention, and directing children to addiction treatment programs, forming a significant part of the current ecosystem [2][3]. - The industry has grown into a substantial market, with estimates suggesting that by 2025, the total scale of the anti-gaming industry, including addiction schools and training camps, could exceed 70 billion yuan [2]. Group 2: Parental Responsibility and Systemic Issues - Addressing youth gaming addiction requires a comprehensive approach, including parental supervision and educational responsibilities, rather than relying solely on regulations or measures from gaming platforms [3][5]. - Parents often face challenges in monitoring their children's gaming due to work commitments and other responsibilities, leading to a collective anxiety that the anti-gaming content exploits [3][4]. Group 3: Marketing Tactics and Consumer Awareness - The marketing strategies employed by influencers involve creating emotional distress among parents, leading them to invest in high-priced educational courses that often yield little to no results [4]. - Parents are encouraged to critically evaluate these marketing tactics and recognize the underlying psychological issues related to gaming addiction, promoting a more balanced approach to managing their children's gaming interests [5].