裁员近50%！亏损持续扩大！这个“老二”要易主了！

Core Viewpoint - The traditional piano market is facing severe challenges due to the rise of digital instruments and changes in music education models, leading to significant declines in sales and financial performance for companies like Hailun Piano Co., Ltd. [1][3] Company Summary - Hailun Piano was founded in 2001 and became a notable brand in the musical instrument industry, achieving significant milestones such as being the designated piano for the 2008 Beijing Olympics and listing on the Shenzhen Stock Exchange in 2012 [3]. - The company's revenue has been on a downward trend, with figures of 3.79 billion yuan in 2022, 2.97 billion yuan in 2023, and an estimated 1.59 billion yuan in 2024, marking a continuous decline [3]. - Hailun Piano's net profit loss is increasing, with a projected loss of 98 million yuan in 2024, a year-on-year increase of 24.18%, and cumulative losses of 177 million yuan over 2023 and 2024 [3][4]. - In Q1 2025, revenue further declined by 39.96% to 27.76 million yuan, with a net loss of 9.68 million yuan, representing a year-on-year increase of 154.56% in losses [4]. Sales Performance - The company's piano sales have drastically decreased, with upright piano sales dropping from 22,800 units in 2022 to 9,452 units in 2024, and grand piano sales falling from 1,596 units to 915 units during the same period [7]. - The only positive aspect is the electric piano segment, which saw sales rise to 2,152 units in 2024, a year-on-year increase of 140.45%, but this growth was insufficient to offset the decline in traditional piano sales [8]. Industry Context - The overall piano market is experiencing a significant contraction, with total piano sales expected to plummet from 356,000 units in 2018 to less than 100,000 units in 2024 [11]. - Hailun Piano's struggles reflect broader industry challenges, as competitors like Pearl River Piano have also reported substantial revenue declines and are exploring diversification into art training to adapt [11].