Core Viewpoint - Wang Feng has ventured into the knowledge payment sector by launching the "30-Day Music Elevation Program" through his Future Music Academy, priced at 299 yuan, aiming to share his music experience with a broader audience [1][5][8]. Group 1: Course Launch and Structure - The course consists of 34 lessons taught by Wang Feng, with an additional 3 live sessions from vocal instructors, totaling 37 sessions focused on singing and songwriting [8][10]. - The course is designed for accessibility, targeting individuals without a professional background in music, emphasizing emotional expression and enjoyment [10][12]. - The initial sales performance was notable, with over 5,600 courses sold during the first live stream, generating approximately 1.6 million yuan in revenue [5][12]. Group 2: Market Position and Challenges - The launch of Wang Feng's music course follows a trend where celebrities transition from performance to education, attempting to monetize their expertise [3][35]. - Despite the initial sales, the overall performance has been underwhelming, with only 799 courses sold in the Future Music Academy's Douyin store, indicating a struggle to convert interest into sustained sales [14][22]. - The course's content has been criticized for being fragmented and lacking a cohesive structure, which may fail to engage serious learners or retain casual users [27][32]. Group 3: User Demographics and Perception - The primary audience for the course appears to be casual fans attracted by Wang Feng's celebrity status rather than individuals seeking serious music education [29][51]. - Users have expressed dissatisfaction with vague responses regarding personal interaction with Wang Feng, highlighting a disconnect between user expectations and the course's offerings [29][32]. - The rise of piracy in the knowledge payment sector has further complicated the course's marketability, with users able to access similar content at significantly lower prices [32][34]. Group 4: Industry Trends and Comparisons - The knowledge payment industry has seen various celebrities entering the education market, particularly in music and language, but many have struggled to maintain engagement and relevance [35][41]. - Comparatively, other platforms like NewBand have adopted a more structured approach to music education, focusing on standardized teaching and practical training, which may offer a more sustainable business model [43][49]. - The success of celebrity-led courses hinges on their ability to provide substantial educational value beyond mere entertainment, as consumer expectations shift towards results-oriented learning [54][55].
汪峰299元音乐课，为什么卖不动？
3 6 Ke·2025-07-22 09:38