2 1 Shi Ji Jing Ji Bao Dao·2025-07-22 10:31Core Insights - The company aimed for the MEGA model to achieve over 500,000 sales and become the top MPV in its price range, but initial results fell short of expectations [2] - After a year, the MEGA Home version was launched with improvements in interior flexibility and comfort, leading to a significant increase in orders and sales [2] - In June, the MEGA became the best-selling MPV over 500,000 yuan, surpassing Toyota Alphard, and also the top-selling pure electric vehicle in that price range [2] User Experience and NPS - The company shifted focus to user Net Promoter Score (NPS) after the initial backlash against the MEGA, emphasizing customer feedback and service [5][6] - NPS is a key metric in the automotive industry, reflecting user satisfaction and loyalty, and has shown improvement for the company despite overall industry declines [4][6] - The company conducted user meetings and established a dedicated sales team for the MEGA to address customer concerns and enhance service [5] Sales Performance and Strategy - In 2023, the company delivered 376,000 vehicles, setting a record, and aims for 800,000 in 2024, indicating aggressive expansion plans [6] - The CEO identified misjudgments in the electric strategy and an overemphasis on sales as reasons for initial setbacks, leading to a renewed focus on user value [6] - The company has maintained a strong financial position, achieving over 100 billion yuan in revenue for two consecutive years and continuous profitability [9] AI and Future Directions - The company has integrated AI as a core strategy, aiming to connect the physical and digital worlds to enhance user experience [10][11] - New AI-driven products are being developed, and organizational changes are being made to support this strategic shift [11] - The company is also expanding its charging infrastructure, with ambitious plans to increase the number of charging stations significantly by the end of 2024 [12]