Workflow
东风变革、人事先行,周锋上任东风副总经理、余飞离任东风奕派

Core Viewpoint - Dongfeng Motor is accelerating its development pace with significant personnel changes being a crucial aspect of this strategy [4][6]. Group 1: Leadership Changes - Dongfeng Motor Group has expanded its leadership team to eight members, including Chairman Yang Qing and several vice presidents [3]. - Recent appointments include Zhou Feng as Vice General Manager and Party Committee Member, while Yu Fei has announced his departure from Dongfeng Yipai [2][3]. - The company has seen a series of high-level personnel changes since 2024, indicating a strategic shift in response to declining sales [4]. Group 2: Sales Performance - In 2023, Dongfeng Motor's total sales reached 2.4212 million units, representing a year-on-year decline of approximately 17% [4]. - The leadership changes are perceived as a move to lead the company through a transformation and to reverse the declining sales trend [4]. Group 3: Strategic Direction - Dongfeng Motor is transitioning its headquarters' focus from strategic control to "operations + coordination," with clear responsibilities assigned to its five vice presidents [4]. - The establishment of Yipai Automotive Technology Company aims to enhance Dongfeng's development in the autonomous new energy vehicle sector, which is critical for achieving its sales targets of 3 million units by 2025, including over 1 million new energy vehicles [6][8]. Group 4: Future Outlook - The position of General Manager remains vacant following Zhou Yeping's transfer, raising questions about future leadership [6]. - The company is expected to continue restructuring internally to adapt to market challenges and enhance its competitive position [6].