2 1 Shi Ji Jing Ji Bao Dao·2025-07-22 12:10Core Viewpoint - The Chinese liquor industry, particularly the baijiu sector, is facing intensified competition and is increasingly looking to international markets for growth opportunities amid domestic market pressures [1]. Group 1: Market Trends - The Wind baijiu index has shown a downward trend since May, with a cumulative decline of 8.01%, and Kweichow Moutai's stock price has decreased by 3.45% [1]. - Kweichow Moutai is focusing on East Asia and South Asia for international expansion, with operations in 64 countries and regions [1]. - Wuliangye plans to establish brand cultural experience spaces in over 50 cities worldwide to enhance cultural recognition of Chinese baijiu among overseas consumers [1]. Group 2: Environmental, Social, and Governance (ESG) Practices - ESG management is becoming a key focus for baijiu companies as they expand internationally, with a complete ESG management system seen as beneficial for overseas operations [1]. - Kweichow Moutai's environmental investment reached 302 million yuan in 2024, a 45.20% increase year-on-year, significantly outpacing its revenue growth of 15.71% [3]. - Wuliangye's environmental investment surged by 176% to 690 million yuan, while its revenue grew by 7.09% [3]. Group 3: Carbon Emissions and Reporting - Kweichow Moutai's greenhouse gas emissions increased by 13.96% overall, with scope 1 emissions rising by 17.52% and scope 2 emissions decreasing by 74.33% [5]. - Wuliangye and Yanghe's carbon emissions decreased by 1.55% and 2.3%, respectively, with Wuliangye significantly increasing its scope 3 emissions reporting from 0.78 million tons to 12.08 million tons due to expanded reporting categories [6][7]. - Kweichow Moutai did not disclose specific scope 3 emissions but indicated that purchased goods and services accounted for 76.43% of its carbon emissions [7]. Group 4: Industry Challenges and Opportunities - The baijiu industry faces challenges in international markets, including strict environmental regulations and diverse consumer demands [1][13]. - The establishment of a robust ESG framework is seen as essential for enhancing international competitiveness and compliance [14]. - The need for standardized reporting and clear regulatory requirements for scope 3 emissions is emphasized to improve comparability and operational feasibility for companies [10][12].