Core Viewpoint - China Southern Airlines (CSA) has launched a themed flight activity titled "Silk Road Summer: Chang'an Heat" on the CZ8061 flight from Xi'an to Almaty, aiming to promote traditional Chinese culture while providing a unique and enjoyable travel experience for passengers during the hot summer season [1][3]. Group 1: Themed Flight Activity - The flight featured immersive cultural experiences, interactive activities, and special services, showcasing the charm of traditional Chinese culture and CSA's service philosophy of "affectionate and meticulous" [1][3]. - Passengers enjoyed a tea tasting experience with Shaanxi Fuzhuan tea and a special mint green tea, symbolizing the blend of ancient Silk Road history and modern creativity [3]. Group 2: Passenger Engagement - An engaging quiz segment allowed passengers to answer questions related to the summer solstice customs and Xi'an's local features, creating a lively atmosphere and resulting in laughter and enjoyment [3]. - Passengers received CSA-branded gifts for correct answers, enhancing the overall experience and providing memorable keepsakes [3]. Group 3: Brand Image and Future Plans - The event not only brought joy and relief from the summer heat but also helped to enhance CSA's brand image by innovatively promoting traditional culture [5]. - CSA plans to continue developing themed flights that combine cultural elements with route characteristics, aiming to create more immersive flying experiences that leave lasting memories for travelers [5].
清凉之旅邂逅传统文化 南航 “丝路盛夏·长安暑”主题国际航班上线