漫展热潮涌动广州，二次元经济激活新消费

Core Insights - The 36th Firefly Animation and Game Carnival and the 4th KKWORLD Comic Paradise attracted significant attendance, with 1.5 million people attempting to purchase tickets online, showcasing the popularity of the event and the growing interest in the domestic animation industry [1][2] Industry Overview - The event took place from July 18 to July 21, despite adverse weather conditions, indicating strong consumer enthusiasm for anime culture [2] - The diverse lineup of guests, including creators, voice actors, and cross-industry stars, highlights the event's role in bridging various entertainment sectors and enhancing fan engagement [2][4] Economic Impact - The "goods economy" related to anime and gaming merchandise has become a significant part of new consumption trends, with fans purchasing various small, affordable items to express their connection to their favorite IPs [3] - The event stimulated related industries such as cosplay costume rentals and makeup services, contributing to the "manga exhibition economy" and providing substantial income opportunities for service providers [4] Regional Significance - Guangzhou has established itself as a hub for large-scale anime exhibitions, hosting multiple events annually, which enhances its cultural and economic landscape [6][7] - The Firefly Animation Carnival has grown in scale since its inception in 2011, with projections for future events indicating continued growth in attendance and brand participation [6][7] Industry Statistics - In 2023, Guangzhou's animation industry generated revenue of 25 billion yuan, accounting for one-fifth of the national animation market, while the gaming industry reached 105 billion yuan, representing one-third of the national gaming market [7]