我国西瓜年产量约6000万吨，品牌化小西瓜成沪上“吃瓜”趋势

Core Insights - The article highlights the booming watermelon consumption in Shanghai during the hot summer season, with a significant focus on the local variety "Nanhui 8424" and its market dynamics [1][4][6]. Group 1: Watermelon Production and Consumption - The total watermelon planting area in China exceeds 20 million acres, with an annual production stable at around 60 million tons, leading to an average consumption of nearly 100 pounds per person per year [1]. - In Shanghai, the watermelon planting area is approximately 43,000 acres, with a total production of about 100,000 tons for the year [8]. - In 2024, Shanghai residents are expected to consume around 400,000 tons of watermelon, indicating a strong demand [10]. Group 2: Branding and Market Trends - The branded watermelons are equipped with a "traceability QR code," allowing consumers to access information about the origin and source of the product [3]. - The "Nanhui 8424" variety is characterized by its medium size (6 to 12 pounds) and a sugar content ranging from 11 to 13 degrees, contributing to its popularity [6]. - In 2024, branded local watermelons are projected to contribute 66.4% to the total watermelon output value in Shanghai [8]. Group 3: Consumer Preferences - There is a noticeable shift in consumer habits towards branded and smaller-sized watermelons, with various flesh colors including white, yellow, pink, and red [12].