McLaren Racing announces Freshworks as an Official Partner of the McLaren Formula 1 Team

Core Insights - Freshworks has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team [1] - The partnership involves the integration of Freshworks' ITSM solution, Freshservice, to enhance productivity and improve IT services within the McLaren team [1][2] Company Overview - Freshworks Inc. specializes in uncomplicated service software aimed at delivering exceptional customer and employee experiences, with over 73,000 companies relying on its solutions [8] - McLaren Racing, founded in 1963, has a rich history in motorsport, winning 21 Formula 1 world championships and competing across multiple racing series [5][6] Partnership Details - Freshservice will support McLaren's IT team by reducing tech-related issues, allowing the team to focus on performance during races [3][15] - Freshworks branding will be prominently displayed on McLaren's race cars and team kit for the remainder of the 2025 season, starting with the Belgian Grand Prix [3] Leadership Statements - Zak Brown, CEO of McLaren Racing, emphasized that improving efficiencies off the track is crucial for on-track performance, highlighting the value of the partnership with Freshworks [4] - Dennis Woodside, CEO of Freshworks, stated that the partnership aims to optimize McLaren's IT operations, enhancing their support for winning performance through AI-driven solutions [4]