Core Viewpoint - The article emphasizes the commitment of Li Jiaqi's live streaming room to compliance as a fundamental principle, showcasing its efforts to promote healthy industry development through the "Me ONE Compliance Month" event [1][6]. Compliance Initiatives - Since its inception, Li Jiaqi's live streaming room has regarded compliance as its lifeline, integrating it into every operational aspect from product selection to live streaming and after-sales service [3][4]. - The "Me ONE Compliance Month" features innovative activities like the "Compliance Carnival," making compliance learning engaging and interactive for staff [3][4]. Activities and Engagement - Various activities during the compliance month include a "Compliance Cheese" tasting event and games that test knowledge of compliance issues relevant to daily operations [3][4]. - A compliance knowledge competition is scheduled for July 30, with recognition for outstanding compliance contributors on August 1, fostering a culture of compliance within the team [4][6]. Historical Achievements - In 2019, the establishment of the first product selection and quality inspection team in the live streaming e-commerce industry marked a significant step in ensuring compliance [4][5]. - Li Jiaqi's live streaming room contributed to the drafting of the first national standard for live marketing services in 2020, promoting standardized operations [4][5]. Future Outlook - Looking ahead to May 2026, the company plans to participate in the release of the first self-regulatory convention for the Shanghai live streaming e-commerce industry, continuing its leadership role in promoting compliance [6]. - The ongoing commitment to compliance is seen as essential for enhancing consumer shopping experiences and guiding the industry towards more standardized and healthy high-quality development [6].
李佳琦直播间:以合规之力护航消费,引领行业规范发展新征程
Sou Hu Cai Jing·2025-07-22 15:54