Core Viewpoint - The "See Zheng Beautiful · Cool Summer Season" consumption promotion event will take place in Zhengzhou from July 26 to August 24, featuring a month-long celebration centered around the Qingdao International Beer Festival, integrating food, performances, cultural tourism, and commerce to enhance summer experiences for residents and visitors [1][25]. Group 1: Food - The event will feature a Zhengzhou & Qingdao dual-city food market, showcasing local intangible cultural heritage snacks alongside Qingdao beer and fresh seafood, creating a unique culinary experience [4]. - The theme "Enjoy Summer" will guide the food offerings, allowing visitors to savor the coastal freshness and the richness of the Central Plains [4]. Group 2: Performances - Over 300 performances will be held, including symphonic concerts, nostalgic music, and dynamic street performances, making art accessible to the public [5]. - The initiative aims to break the traditional barriers of highbrow art, bringing performances to various urban spaces [5]. Group 3: Cultural Tourism - Zhengzhou and Qingdao will collaborate to offer exclusive tourist trains and premium travel routes, encouraging visitors to experience the dual charms of "Mount Song Cloud Sea" and "Blue Sky and Blue Sea" [7]. - The initiative includes promotional policies and subsidies from local cultural tourism enterprises to attract tourists [7]. Group 4: Commerce - The "Drunk Beautiful · Night Zhengzhou" consumption season will enhance supply and optimize services, featuring cultural tourism vouchers and themed shopping activities [9]. - The event will focus on creating vibrant summer night consumption scenes across various venues [9]. Group 5: Event Layout - The event will be held across four main venues: Zhengdong New District Financial Island, the commercial area of the Kan District, Zhengzhou Green Expo Park, and the Central Cultural District CPark, providing diverse summer consumption experiences [10]. - Each venue will host themed weeks, including music, art, food, and lifestyle, ensuring daily activities and weekly themes [13]. Group 6: Special Features - The Green Expo Park will feature nine thematic areas, including a core stage, family water play area, and various cultural themes, offering a multi-faceted summer celebration [20]. - CPark will integrate beer culture, food culture, and music elements, creating an immersive experience with activities like KTV shows and nostalgic concerts [24]. Group 7: Organizational Support - The event is organized by various local government departments and companies, aligning with national strategies to expand domestic demand and promote consumption upgrades [25]. - The collaboration aims to foster deep cultural tourism cooperation between Zhengzhou and Qingdao, enhancing resource sharing and consumption growth [25].
“郑青”联动,“山海”相逢 郑州暑期消费盛宴即将清凉启幕
Sou Hu Cai Jing·2025-07-22 17:08