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Core Insights - Douyin's hot search has become a significant platform for public attention and information acquisition, showcasing trending topics from various fields such as celebrity news, social issues, and creative content [1][5]. Group 1: Mechanism of Douyin Hot Search - The hot search ranking is updated in real-time based on user interactions, including searches, views, likes, comments, and shares, functioning as a massive information filter [1][3]. - The ranking system considers multiple factors, with interaction data being crucial; high likes, comments, shares, and views indicate strong user interest and can propel videos onto the hot search list [3]. - Timeliness is essential; trending topics and recent events are more likely to appear on the list, while outdated content gradually fades away [3]. Group 2: Content Diversity and User Engagement - Douyin hot search encompasses a wide range of topics, including knowledge, lifestyle, sports, culture, entertainment, gaming, and social issues, catering to diverse user interests [3]. - High-quality content, characterized by creativity and excellent production, is a core competitive advantage that helps videos stand out [3]. Group 3: Impact on Individuals and Brands - For individuals, appearing on hot search can lead to increased exposure and opportunities for endorsements and collaborations [5]. - For brands, hot search serves as an effective marketing platform, enhancing brand visibility and potentially increasing product sales and market share [5]. Group 4: Strategies for Content Creators and Brands - Content creators and brands should stay updated on current events and create high-quality content related to trending topics to leverage the hot search effectively [6]. - Utilizing marketing strategies such as collaborative promotions and community marketing can enhance content visibility and dissemination [6].