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消费升级带来新增长点,《人民日报》头版关注美团旅行“苏超”文旅消费
Sou Hu Cai Jing·2025-07-22 17:51

Core Insights - The article emphasizes the growing strength of domestic demand in driving economic growth, particularly through new consumption patterns and events like the "Su Chao" soccer matches [1][3][4] Group 1: Economic Impact of Domestic Demand - Domestic demand contributed 68.8% to GDP growth, with final consumption expenditure accounting for 52% [1] - The consumption market showed signs of vitality in the first half of the year, indicating strong support for consumption growth in the second half [1] - The average per capita GDP in China has stabilized above $13,000 for two consecutive years, marking a critical period for consumption upgrades [1] Group 2: "Su Chao" Events and Their Influence - The "Su Chao" soccer matches have significantly boosted local tourism and consumption, with hotel bookings in cities like Nanjing and Xuzhou increasing by over 59% year-on-year [1][3] - A single "Su Chao" ticket priced at 10 yuan can stimulate over 2,700 yuan in related spending across various sectors [3] - The matches have led to a 35% week-on-week increase in scenic spot orders in Yangzhou, with Nanjing becoming a major source of visitors [4] Group 3: Promotional Activities and Consumer Engagement - Meituan has launched promotional activities such as "Follow Su Chao to Explore Jiangsu," offering discounts on tickets, hotels, and transportation [5] - The company has set up welfare stations at match venues and distributed large coupons to enhance the spectator experience and drive post-match consumption [4][5] - The integration of tourism and sports events is creating a dual experience for fans and travelers, enhancing the overall appeal of the "Su Chao" matches [5]