危机之下的充电宝行业众生相：谁在“扑火救急”，谁在逆势“兜底”？

Core Viewpoint - The charging battery industry is undergoing a significant reshuffle due to new regulations from the Civil Aviation Administration of China, which mandates that all portable chargers must have a clear 3C certification mark starting June 28. This regulation has left many users with non-compliant products, creating a dilemma for both consumers and manufacturers [1][5][14]. Industry Response - Brands are initiating recall plans, with some facing global pressure to recall over 1.86 million units. They are also reinforcing battery safety measures by switching suppliers to more reliable manufacturers [2][14]. - Ugreen launched a "trade-in" program to encourage users to exchange old chargers for new compliant ones, demonstrating proactive engagement with consumers [4][10]. - The crisis has prompted a collective response from various brands, including Flash and JD.com, which are offering incentives for users to exchange non-compliant chargers [11][13]. Consumer Sentiment - The "trade-in" initiative has received positive feedback from users, who appreciate the smooth process and timely delivery, addressing their concerns about outdated products [6][9]. - Consumers are increasingly questioning brands that have not responded to the crisis, indicating a shift in expectations towards brand accountability and safety [9][19]. Regulatory Impact - The new regulations are expected to raise safety standards significantly, requiring compliance with rigorous testing and design specifications. This will likely lead to the elimination of non-compliant manufacturers from the market [14][18]. - The dual impact of the Civil Aviation Administration's ban and the new national standards is reshaping consumer purchasing behavior, with a focus on safety and compliance over price and capacity [18][19]. Future Outlook - The industry is moving towards a new phase characterized by safety, compliance, and long-term value. Brands that can adapt to these changes and demonstrate their commitment to consumer safety will likely thrive [14][19].