Hua Xia Shi Bao·2025-07-23 04:20Core Viewpoint - A newly established loan intermediary, Xin Xin Hui Lin, has sparked collective statements from nearly 20 banks in Shenzhen, indicating potential disruption to financial order and consumer rights due to misleading advertising practices [2][3]. Company Summary - Xin Xin Hui Lin (Shenzhen) Consulting Service Co., Ltd. was founded in November 2024 and has quickly established nine subsidiaries, focusing on community-based financing solutions [3][4]. - The company promotes its services through community-centric slogans, aiming to assist local residents in overcoming financing challenges [4]. Industry Summary - The shift of loan intermediaries towards residential communities reflects a transformation in the industry, driven by rising online customer acquisition costs and intensified market competition [4]. - This "community financing" model poses risks such as information asymmetry, lack of service transparency, and potential for excessive debt among consumers [5]. - Banks are encouraged to enhance financial education within communities and establish transparent service channels to mitigate the risks posed by unscrupulous intermediaries [5][6]. - Regulatory bodies are increasingly vigilant against illegal loan intermediary activities, emphasizing the need for clear boundaries in intermediary services and the establishment of transparent fee structures [6][7]. - Collaboration among regulatory agencies, industry associations, banks, and intermediaries is essential for standardizing practices and ensuring consumer protection [7].