人民财评：夏日“夜经济”燃动消费新活力

Core Viewpoint - The night economy is thriving, driven by innovative consumption scenarios and supportive policies, enhancing urban vitality and expanding city image [1][2][3] Group 1: Night Economy Development - The night economy focuses on service-oriented sectors such as dining, entertainment, and cultural experiences, appealing particularly to younger consumers [1][2] - Various cities are launching themed night activities, such as Shanghai's "2025 Night Life Festival" and Jinan's "泉城夜八点" night tour brand, integrating local history and culture into night-time consumption [2][3] Group 2: Consumer Experience and Satisfaction - Night markets and local delicacies enhance the quality of life for residents, while unique night activities provide tourists with a window into local culture [2] - Experiences like traditional performances and local cuisine create memorable travel experiences and cultural enrichment for visitors [2] Group 3: Infrastructure and Management - Local governments are encouraged to scientifically plan the night economy layout, promoting high-quality night products and services [3] - Emphasis on improving infrastructure, public services, and management of hygiene, food safety, and public security is crucial for consumer protection and sustainable night economy growth [3]