跨界失败，云海肴永久退出团餐市场，究竟做错了什么？

Core Insights - The article discusses the severe repercussions faced by the Chinese restaurant brand Yunhaiyao following a food safety crisis that resulted in a SGD 7,000 fine and the permanent closure of its group meal business [1][3][13] Strategic Misjudgment - The crisis stemmed from a strategic overreach into the group meal sector, where Yunhaiyao failed to adequately assess risks during its initial pilot [4][6] - A shocking finding revealed that a sample of stir-fried chicken served to ByteDance employees contained over 200,000 colony-forming units of Staphylococcus aureus per gram, exceeding safety standards by 2,000 times [4][6] Operational Failures - The scale of operations exceeded the restaurant's capacity, leading to a breakdown in kitchen processes and a compromised supply chain, which ultimately resulted in a food safety crisis [6][8] - Inspections revealed unsanitary conditions, including the presence of live cockroaches and unclean utensils, highlighting significant operational deficiencies [6][10] Management System Weaknesses - The lack of an effective monitoring mechanism across the supply chain, particularly in raw material sourcing, processing, storage, and transportation, exacerbated the crisis [8][10] - The absence of a third-party food safety audit mechanism and a failure to maintain hygiene standards contributed to the overall management failure [10] Industry Implications - The incident serves as a cautionary tale for the restaurant industry, emphasizing that the group meal market is not a blue ocean for experimentation and that traditional restaurant models cannot be directly replicated in this sector [11][13] - The article stresses the importance of prioritizing food safety over cost-cutting measures, as neglecting safety can lead to catastrophic consequences [13]