二手房大逃杀：割肉、陷阱与百万血泪的终极博弈

Core Viewpoint - The article highlights the severe downturn in China's second-hand housing market in 2025, illustrating the struggles of homeowners facing significant price drops and the aggressive tactics employed by real estate agents to facilitate sales [1][2][3][5][10]. Market Conditions - In the first half of 2025, Shanghai recorded 130,000 second-hand home transactions, the highest in four years, but the average transaction cycle extended to 142 days [3]. - The conversion rate for viewings plummeted from 15:1 in 2022 to 45:1, indicating a drastic increase in the number of viewings required to secure a buyer [3]. Homeowner Experiences - Homeowners are experiencing immense pressure to lower their asking prices, with some reducing their prices multiple times, leading to significant financial losses [1][5][8]. - A homeowner in Shenzhen faced a loss of 440,000 after selling their property for 3.31 million, despite initially listing it for 8 million [5]. Real Estate Agent Tactics - Real estate agents are employing aggressive strategies to pressure homeowners into lowering prices, often using scripted tactics to manipulate emotions and create urgency [2][3][6]. - Agents are also leveraging market conditions to negotiate lower prices, with some homeowners feeling exploited by their own agents [5][6]. Market Dynamics - The inventory of second-hand homes in 22 major cities has surpassed 3 million, with a depletion cycle of 23 months, indicating a significant oversupply [8]. - Despite apparent stability in some areas, hidden discounts such as renovation compensation and parking space gifts are prevalent, with 60% of transactions in certain districts reflecting these practices [8]. Changing Strategies - Homeowners are adapting by employing creative marketing strategies to enhance the appeal of their properties, such as showcasing personal touches to attract buyers [5][10]. - New survival strategies are emerging among homeowners, including community initiatives and self-managed sales platforms, reflecting a shift in the market dynamics [10]. Regulatory Changes - Local governments are beginning to implement measures such as floating price guidance for second-hand homes to protect both buyers and sellers [10]. - Homeowners are increasingly seeking legal protections, such as price maintenance agreements with agents, to safeguard against further price drops [10].