第二代「悠山·510」惊艳发布：森系美学邂逅醇厚茅香

Core Insights - The launch of the new product "Yushan·510" by Yushan Liquor aims to redefine the consumption experience of sauce-flavored liquor, targeting urban consumers' desire for a relaxed lifestyle through a blend of forest aesthetics and rich aroma [1][5] Group 1: Product Development - Yushan Liquor focuses on creating exceptional product quality through a refined aroma craftsmanship standard, introducing a tasting system for "Mao Xiang" (aroma) liquor [3] - The second generation of Yushan·510 has been upgraded in taste, aroma, and lingering fragrance, positioning itself as a quality leader in the market, priced at one-third of the benchmark "Moutai 1935" [4] Group 2: Brand Philosophy - The brand advocates for a lifestyle of "quality living, relaxed mood," addressing the emotional needs of modern urban dwellers seeking to escape the hustle and return to authenticity [5] - The design of Yushan·510 is inspired by the green peacock, symbolizing happiness and vitality, aiming to convey a minimalist aesthetic that connects with nature [6] Group 3: User Experience - Yushan Liquor emphasizes a user-centric approach, creating a series of experiences around drinking that encompass dining, entertainment, and leisure, promoting a lifestyle that values relaxation and enjoyment [7] - The launch event featured a DIY cocktail activity, embodying the brand's philosophy of relaxed aesthetics, and plans for five themed events later in the year were announced [10] Group 4: Target Audience - The event attracted representatives from various fields, reflecting the target demographic of Yushan Liquor, which includes individuals who embrace life and appreciate sports, art, exploration, and taste [10]