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赛事“流量”变经济增量 以体育赛事为媒燃动文旅消费“热引擎”
Yang Shi Wang·2025-07-23 07:06

Group 1 - The article highlights the increasing popularity of rural basketball events, referred to as "Village BA," across various provinces in China during the summer season [1][5] - The "Dadi Liucai - 2025 Northeast Three Provinces and One Region Beautiful Countryside Basketball League" concluded in Heilongjiang, with the Baqing team from Shuangyashan winning the championship [3] - In Shaanxi, the third edition of "Village BA" is set to run from July to October 2025, incorporating activities aimed at boosting local consumption and agricultural sales through sports events and e-commerce [5] Group 2 - Jiangxi Nanchang is leveraging sports events to enhance cultural and tourism consumption, injecting new vitality into urban development [6] - The 2025 Ganjiang River Crossing event will integrate water sports with land-based markets, featuring performances and competitions along the riverbanks [8] - The ongoing Jiangxi Provincial Urban Football Super League is attracting thousands of spectators to matches, showcasing the growing interest in local sports [11] - A market with 25 unique stalls has been set up near the sports events, allowing fans to enjoy local cuisine while attending the games [12]