Jinma Rides(SZ:300756) Sou Hu Cai Jing·2025-07-23 07:40Core Viewpoint - Guangdong Jinma Amusement Co., Ltd. (Jinma Amusement) has recently announced multiple share reduction plans by its executives amid ongoing performance volatility, indicating potential concerns regarding the company's financial health and future prospects [2][10]. Executive Share Reduction Plans - Jinma Amusement's controlling shareholder and chairman, Deng Zhiyi, plans to reduce his holdings by up to 4.712 million shares, representing 2.99% of the company's total share capital, within three months from the announcement date [2][10]. - Other key executives, including Vice General Manager Li Yong, Vice General Manager Lin Zezhao, and General Manager Gao Qingbin, also disclosed plans to reduce their holdings by up to 2.017 million shares, 508,200 shares, and 372,800 shares, respectively, totaling a maximum of 4.83% of the company's total share capital [2][10]. - Prior to this, on June 12, 2025, another executive, Secretary of the Board Zeng Qingyuan, announced a plan to reduce his holdings by up to 269,500 shares, accounting for 0.17% of the total share capital [2][10]. Stock Price Trends - Jinma Amusement's stock price has shown significant volatility, with a notable increase of 78.51% from a closing price of 16.80 yuan per share on April 24, 2025, to a peak of 29.99 yuan per share on June 27, 2025 [6][10]. - The stock price has fluctuated around relatively high levels since late May 2025, coinciding with the announcement of multiple executive share reduction plans [6][10]. Financial Performance - Jinma Amusement's financial performance has been unstable, with a net loss of 24.62 million yuan in 2022 due to economic fluctuations and a decline in the tourism market [10]. - The company returned to profitability in 2023 with a net profit of 46.16 million yuan, but faced another downturn in 2024, with revenue and net profit decreasing by 21.88% and 84.07%, respectively [10]. - The core business of amusement equipment manufacturing saw a revenue decline of 27.34% in 2024, while the amusement investment operation segment experienced a revenue increase of 174.31%, but its contribution was insufficient to offset the overall decline [10]. Strategic Adjustments - In June 2025, Jinma Amusement announced a strategic move to exit its investment in Shenzhen Yuanchuang through a directed capital reduction, recovering 18.1 million yuan, as part of efforts to optimize asset structure and improve operational efficiency [13]. - The decision to divest from non-core loss-making assets reflects a strategic shift towards focusing on core business areas, although challenges remain in reversing the current performance decline [13].