可口可乐2025第二季度财报：营销创新与中国市场韧性支撑持续增长

Core Insights - Coca-Cola demonstrated strong profitability and brand resilience in Q2 2025, achieving a 1% revenue growth and an impressive 58% net profit growth despite external uncertainties [1] - The company updated its full-year 2025 guidance, projecting a comparable currency-neutral EPS growth of approximately 8%, organic revenue growth of 5%-6%, and a non-GAAP EPS growth of about 3% [1] Group 1: Marketing Innovation - Coca-Cola's focus on brand innovation has led to a 14% increase in sales of Coca-Cola Zero Sugar, reflecting the company's successful differentiation strategy targeting health-conscious consumers [2] - The "Share a Coke" campaign returned, emphasizing personalization and social interaction, effectively resonating with Gen Z consumers [2] Group 2: Market Expansion Strategies - The company is leveraging cross-industry collaborations, such as the partnership between Fanta and the popular game "Honkai: Star Rail," to engage younger consumers and expand its target audience [3] - Coca-Cola's strategic focus on the Chinese market has resulted in strong performance, particularly in the foodservice channel, supported by refined channel strategies and increased market activities [3] - Localized investments, including the establishment of production facilities in Hainan and a new canning line in Guizhou, are enhancing production efficiency and capacity to meet rising consumer demand in China [3][4]