Core Viewpoint - The company emphasizes a rational approach to the "burn money" subsidy model in the instant retail sector, focusing on sustainable growth and quality rather than just rapid user acquisition through subsidies [1][3] Group 1: Company Strategy - The company aims to differentiate itself from competitors by avoiding the mainstream price and subsidy-driven strategies, instead focusing on unique competition to escape industry homogenization [1] - The company has adopted a product and ecosystem mindset, prioritizing fresh food quality and supply chain development over mere traffic and platform thinking [1][2] Group 2: Supply Chain and Product Quality - The company has established partnerships to create black pig breeding bases and digital fishing warehouses, enhancing control over the fresh food supply chain and improving product quality certainty [2] - The company is actively exploring regional and overseas differentiated products with sales potential, leveraging its supply chain capabilities [2] Group 3: Performance Metrics - The company focuses on metrics such as GMV (Gross Merchandise Volume) and customer retention rates rather than just order volume [3] - As of Q1 2025, the company has achieved ten consecutive quarters of non-GAAP profitability and five consecutive quarters of GAAP profitability [3] - The average order volume has increased from 600 orders per day at startup to 1,500 orders per day currently, with a customer price rising from over 50 yuan to around 70 yuan nationally [3] Group 4: Market Competition - The company acknowledges that competition is an eternal topic in the retail industry, emphasizing the importance of product strength and operational efficiency for success [4] - Traditional retailers are increasingly focusing on product development and enhancing product strength to provide cost-effective goods to consumers [4]
叮咚买菜CFO王松:积极拥抱即时零售 但要客观理性看待