Core Viewpoint - The company, Mixue Ice Cream, is facing public scrutiny due to service-related controversies, which may impact its reputation and customer relations [1][4]. Group 1: Service Controversies - A consumer reported a negative experience at a Mixue store in Changzhou, where staff were uncooperative when the consumer attempted to pick up 30 ice creams using a personal container [2]. - The store staff allegedly made dismissive comments and did not allow the consumer to take photos of the ice cream, leading to a complaint about the service quality [2][3]. - The company responded by stating that the consumer's claims were exaggerated and that they would enhance employee training to prevent future issues [3]. Group 2: Previous Incidents - This incident is not isolated; Mixue has faced previous controversies, including an incident where an employee was filmed using their feet to close a water dispenser, which gained significant attention on social media [4]. - In June of the previous year, another video surfaced showing a staff member washing their feet in a water basin, further damaging the company's image [4]. Group 3: Company Performance - As of December 31, 2024, Mixue reported a total of 46,479 stores globally, an increase of 8,914 stores compared to the same period in 2023, surpassing Starbucks to become the largest in the ready-to-drink beverage sector [5]. - The company achieved a revenue of 24.83 billion yuan in 2024, reflecting a year-on-year growth of 22.3%, while net profit reached 4.45 billion yuan, up 39.8% [5]. Group 4: Stock Market Reaction - Following the recent controversies, Mixue's stock price fell by 2.32% to 496.2 HKD per share, with a total market capitalization of 188.4 billion HKD as of July 23 [6].
顾客自提30个冰淇淋被店员阴阳？蜜雪冰城回应