发千万元观影券，“2025北京仲夏电影嘉年华”助力暑期档市场

Core Points - The "2025 Beijing Midsummer Film Carnival" aims to promote cultural, commercial, and tourism integration, driving urban consumption and creating a diverse cinematic experience [2][4] - The event will feature a total of 1 million yuan in subsidies for the "2025 Beijing Summer National Day Beneficial Viewing Activities," scheduled for the summer and National Day periods in 2025 [2][8] Group 1: Event Overview - The carnival is guided by the Beijing Municipal Propaganda Department and co-hosted by various local agencies, focusing on boosting summer movie consumption [2][4] - The event will include a series of promotional activities, such as the distribution of viewing coupons through platforms like Maoyan and Meituan, and collaboration with 30 commercial districts to enhance the "ticket root economy" [4][6] Group 2: Financial Incentives - A total of 1 million yuan will be allocated for viewing subsidies, with specific discounts available for different time slots and types of films [8][6] - The initiative aims to stimulate consumer spending by linking movie ticket purchases with benefits in dining and shopping sectors [6][11] Group 3: Film Highlights - Three films, "East Extreme Island," "The Legend of Luo Xiaohei 2," and "Chasing the Wind," are highlighted, showcasing their unique themes and production efforts [6][7] - "East Extreme Island" features a significant historical narrative with 40% of its scenes set underwater, aiming to deliver an immersive viewing experience [6][7] Group 4: Market Impact - The summer film season is expected to see over 60 new releases, with the "ticket root economy" previously driving double-digit growth in key commercial areas [4][6] - The event is designed to enhance the synergy between cinema and local businesses, creating a comprehensive entertainment and shopping experience for consumers [10][11]