曝光！佛山这家女装店虚假登记，消费投诉率爆增！

Core Viewpoint - The article highlights issues related to e-commerce compliance, specifically focusing on a case where a clothing store on Douyin was found to have discrepancies between its registered address and actual operating location, raising concerns about consumer protection and regulatory enforcement [1][11]. Group 1: Company Information - The e-commerce store in question is named "萤洄stu优选女装店" and operates on the Douyin platform [1]. - The store has a total sales volume of 4,141 items and has seen over 1 million product views in the last 30 days, with more than 1,000 items added to carts during the same period [14][17]. Group 2: Consumer Complaints - From June 1 to July 16, the South China Market Supervision Bureau received a total of 226 complaints against the store, indicating a significant rise in consumer grievances [11]. - The primary complaint from consumers was related to the refusal of refunds after returning items, with only 11.06% of disputes resolved satisfactorily [12]. Group 3: Regulatory Actions - The South China Market Supervision Bureau initiated an investigation into the store on May 29 after failing to contact the business at its registered address [13]. - On July 4, the bureau urged Douyin to take necessary actions against the store to protect consumer rights, and by July 6, the communication was confirmed as received by the platform [13][18].