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引爆“谷子经济”:哪吒、泡泡玛特等潮玩IP集结东莞
2 1 Shi Ji Jing Ji Bao Dao·2025-07-23 09:16

Core Insights - The 15th China International Animation Expo will be held from August 8 to 11, 2025, in Dongguan, focusing on the theme "Tide Dream Starts" and integrating professional exhibitions with industrial towns [1][3] Exhibition Overview - The total exhibition area will be 26,400 square meters, featuring five major exhibition halls including a global film and animation creation hall and an IP licensing exchange [3][5] - Over 600 enterprises from more than 40 countries and regions will participate, showcasing more than 2,000 IPs, the highest number in the event's history [3][4] Industry Impact - Dongguan is recognized as the largest production base for trendy toys in China, producing approximately 85% of the country's trendy toys and 25% of global animation derivatives [4][5] - The expo aims to enhance the integration of the animation and trendy toy industries, promoting deep collaboration between exhibition and production [4][5] Strategic Initiatives - The event will introduce a "three centers and one platform" model, including a brand operation center, IP rapid transformation center, and a new product launch center, facilitating a seamless connection between upstream IP and downstream channels [5][6] - Dongguan will release the "Dongguan Trendy Toy Industry Development Plan (2025-2030)" during the expo, aiming to attract domestic and international enterprises and transform Dongguan into a global source of animation and trendy toy IP [5][6] Cultural and Economic Integration - The expo will serve as a significant engine for cultural tourism consumption, featuring immersive and experiential activities to stimulate visitor engagement [5][6] - Various activities will be organized, including a national style Hanfu parade, script games, esports events, and product launches, with free admission for attendees [6]