Sou Hu Cai Jing·2025-07-23 09:34Core Viewpoint - The recent public statements by Wei Miaomiao, the wife of Huang Angen, founder of Jiangxi Runtian, have transformed family controversies into a marketing strategy, leveraging the ongoing internal conflict at Wahaha to gain visibility for Runtian [2][3]. Company Overview - Jiangxi Runtian, known for its bottled water, has faced challenges in the competitive beverage market, which is dominated by major players like Nongfu Spring, China Resources Beverage, and Wahaha [10]. - The company has recently undergone a complex process to achieve a backdoor listing, with its stock being acquired by ST United (Guolv United) [9]. Industry Context - The bottled water market in China is highly concentrated, with the top five companies controlling a significant share, making it difficult for smaller brands like Runtian to differentiate themselves and expand beyond their home base in Jiangxi [10]. - The ongoing family disputes within major beverage companies, such as Wahaha, highlight the potential instability and risks associated with family-run businesses in the industry [11][12].