这个15亿级美妆公司又卖了

Core Insights - KKR plans to acquire South Korean cosmetics packaging company Samhwa for 4.136 billion RMB, marking the largest deal in the South Korean beauty supply chain this year [1][3] - Samhwa's sales are projected to approach 1 billion RMB in 2024, with expectations to reach 1.5 billion RMB this year, serving major clients like L'Oréal and Chanel [1][6] - The acquisition reflects a growing trend of private equity firms investing in the beauty supply chain, with increased M&A activity in the South Korean beauty market [1][9] Company Overview - Samhwa, established in 1977, is one of South Korea's top three manufacturers of cosmetic containers and pumps, producing a wide range of beauty packaging products [1][3] - The company has a strong international presence, having established a subsidiary in the U.S. in 2017 and a factory in Shanghai in 2018 [3] - Samhwa's overseas sales account for nearly 70% of its revenue, highlighting its global market reach [6] Financial Performance - In 2024, Samhwa's sales are expected to be 186.8 billion KRW (approximately 9.7 billion RMB) with a net profit of 29.6 billion KRW (approximately 1.5 billion RMB) [6] - Forecasts suggest that Samhwa's sales will reach 280 billion KRW (approximately 14.5 billion RMB) this year, with a pre-tax profit of 62 billion KRW (approximately 3.2 billion RMB) [7] Investment Dynamics - KKR's acquisition of Samhwa is part of a broader strategy to strengthen its position in the beauty industry, following previous investments in companies like Coty and Juno Hair [4][5] - TPG, the previous owner, is expected to gain approximately 900 billion KRW (around 46.53 billion RMB) from the sale, realizing a profit of over 3 billion RMB [3] Market Trends - The South Korean beauty industry has seen a resurgence in M&A activity, with at least seven disclosed transactions in the first half of the year [9] - The market for South Korean beauty products is projected to reach 11.56 billion USD in 2024, with a compound annual growth rate of 8.1% [9][11] - South Korea has become the second-largest cosmetics exporter globally, surpassing the U.S. in early 2024 [9] Cultural Influence - The rise of K-Beauty is attributed to the global popularity of K-Pop and Korean dramas, which have facilitated brand internationalization [9][11] - Social media marketing, particularly through platforms like TikTok and Instagram, has amplified the appeal of Korean beauty products among young consumers [10][11]