Hisense V.T.(SH:600060) Qi Lu Wan Bao·2025-07-23 10:57Core Viewpoint - The article highlights the innovative advancements of Hisense Group, particularly the launch of the RGB-MiniLED display technology, which positions the company as a leader in the global display industry and showcases China's manufacturing capabilities [3][4][5]. Group 1: Technological Innovation - Hisense has introduced the RGB-MiniLED technology, which surpasses traditional LCD technology by using red, green, and blue Mini LED chips as backlight sources, achieving three times the control precision of traditional LCDs and superior color performance compared to OLED [3][4]. - The development of the AI picture quality chip, XinXin H7, represents a significant leap in display technology, marking a transition from "catching up" to "defining" in the global display chip sector [4]. Group 2: Company Growth and Market Position - Hisense has evolved from a small factory in 1969 to a multinational corporation, currently ranking second globally in TV shipments for three consecutive years and leading refrigerator sales in seven countries [5]. - The company emphasizes quality as the foundation of its brand, having won multiple national and Asian quality awards, and is recognized as one of the top ten global brands from China [5]. Group 3: Global Strategy and Market Penetration - Hisense has adopted a unique "build ships to go to sea" strategy, focusing on its own brand rather than OEM production, which has yielded significant returns [6]. - The company has successfully tailored products to different cultural contexts, such as designing specific refrigerators for South African and Middle Eastern markets, enhancing its global brand recognition through sponsorship of major sports events [6][7]. Group 4: Industry Ecosystem and Regional Impact - As a leading enterprise in Shandong's smart home appliance industry, Hisense is driving regional economic growth by attracting investments from 25 industry chain companies in 2024, with plans to increase this number to 28 by 2025 [8]. - The company aims to create a mutually beneficial industrial ecosystem, contributing to the high-quality development of Shandong and enhancing the reputation of local brands [8].