McDonald's revamped Snack Wraps are winning over customers

Core Insights - McDonald's has successfully reintroduced the Snack Wrap, which has garnered positive customer response and increased sales traffic [1][2][3] Sales Performance - From July 10 to July 12, McDonald's locations experienced a double-digit increase in traffic compared to the year-to-date daily average [2] - U.S. same-store sales have risen by 7% in the third quarter, as per Evercore ISI estimates [2] - Some locations faced temporary shortages of lettuce due to high demand, which has since been resolved [2][3] Customer Engagement - A Numerator survey indicated that 90% of respondents who purchased the Snack Wrap would buy it again [5] - The average respondent in the survey visited McDonald's 56 times this year, significantly higher than the typical diner who visited 25 times [6] Product Details - The revived Snack Wraps are priced at $2.99 each and are available in two flavors: spicy and ranch [7] - Over two-thirds of survey respondents opted for the ranch flavor, while 20% chose spicy and 12% purchased both [7] Future Outlook - McDonald's is set to report its second-quarter earnings on August 6, which will not reflect the impact of the Snack Wraps as they were launched after the quarter ended [8]