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“摇一摇”广告迎新规:拿起、放下手机不能误触广告
2 1 Shi Ji Jing Ji Bao Dao·2025-07-23 11:02

Core Viewpoint - The newly released "Guidelines for Network Security Standard Practices - Safety Requirements for Shake-to-Trigger Advertising" aims to regulate the "shake-to-trigger" advertising method, ensuring user autonomy and preventing misleading or forced ad transitions [1][2]. Group 1: Guidelines Overview - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [1][10]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to disable this feature easily [10]. Group 2: Responsibilities of App Operators and SDKs - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear "shake" icons and ensure that ad triggering sensitivity does not lead to accidental transitions due to non-volitional user actions [6][7]. - App operators must test parameters before integrating third-party ads to prevent unauthorized updates that could mislead users [7]. Group 3: Consumer Complaints and Industry Response - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable issues highlighted during the 2023 "Double Eleven" shopping festival, where users reported frequent and unwanted ad transitions [3][4]. - Some apps, including Bilibili, NetEase Cloud Music, and others, have begun to implement options to permanently disable shake-to-trigger ads following consumer feedback and intervention from local consumer associations [10].