不确定性成跨国经营最大壁垒，中企出海“多点开花”破局

Core Insights - Chinese enterprises are experiencing a pivotal shift in their overseas strategy, with a projected 10.5% year-on-year growth in non-financial direct investment, reaching $143.85 billion in 2024, marking five consecutive years of positive growth [1] - The urgency for Chinese companies to expand internationally has increased due to geopolitical tensions and tariff barriers, particularly following the U.S.-China trade friction that began in 2018 [1][3] - Companies are adapting to a more complex global business environment, where uncertainty is a significant barrier to long-term investment decisions [1][6] Market Diversification - Chinese enterprises are diversifying their overseas markets, moving from a focus on major economies like the U.S. to emerging markets in Latin America, Africa, and the Middle East, while also considering Europe and Southeast Asia [3][4] - New energy technologies, such as hydrogen and energy storage, are seen as having significant growth potential in countries like France and Italy, while consumer-facing businesses are increasingly targeting Latin America and Southeast Asia due to their large populations [3][4] Supply Chain Resilience - The shift in supply chain strategy from cost-driven to resilience-driven is evident, with companies diversifying their production bases and seeking alternative suppliers to mitigate risks [4][5] - For instance, establishing manufacturing in Mexico allows companies to leverage the USMCA to avoid tariffs while accessing North and Latin American markets [4] New Market Challenges - As Chinese companies target emerging markets, they face higher volatility and must adapt to diverse market conditions, regulatory environments, and cultural practices [6][7] - The complexity of global business regulations is increasing, with 54% of jurisdictions now mandating electronic invoicing, raising compliance costs for companies [6][7] Compliance and Operational Strategy - Companies are enhancing their compliance awareness, shifting from reactive to proactive compliance strategies, and increasingly relying on third-party service providers to manage administrative and tax-related tasks [7] - TMF Group suggests that diversification remains a crucial strategy to mitigate uncertainties, with countries like the UK, Netherlands, and Australia emerging as potential new hubs for Chinese investment due to their economic size and lower business complexity [7]