7.4亿美元的冷门赛道，也是被它闯出来了

Core Insights - The global pet cooling products market is experiencing significant growth, driven by factors such as rising temperatures and increased pet health awareness, with sales of products like cooling mats, cooling clothing, and pet ice cream surging in various hot countries [1][2][6] Market Overview - The global pet cooling products market is projected to reach $740 million in 2024 and exceed $1.2 billion by 2027, indicating a shift from a niche market to a new necessity in cross-border markets and a growth area for Chinese manufacturing [2] - The search and purchase interest in pet cooling products has been steadily increasing ahead of the summer of 2025, reflecting a broader trend rather than a coincidence [3] Product Trends - Keywords such as "summer," "sun protection," "cooling," and "breathable" are prevalent in product titles across platforms, indicating high consumer interest in cooling products [4] - Specific products like self-cooling mats have seen a 35% year-on-year increase in search volume, while lightweight cooling products have experienced a 50% increase in searches [4][9] - The pet cooling economy is evolving from a low-frequency necessity to a multi-scenario, high-margin category, with innovative products emphasizing emotional experience and visual appeal [10][11] Consumer Behavior - The perception of pets as family members has led to increased spending, with U.S. pet owners spending an average of $4,366 annually per pet, and Gen Z spending even more [7] - Concerns about pets overheating have become a significant issue, with social media amplifying this anxiety and driving demand for cooling products [8][10] Supply Chain Dynamics - Chinese manufacturers are adapting to the demand for cooling products year-round by leveraging global markets, including the Southern Hemisphere and tropical countries, to achieve continuous sales growth [12][20] - The supply chain is characterized by a tiered export system, with different regions in China specializing in various market segments, from low-end to high-end products [14][18][23] Challenges and Barriers - Despite the booming market, Chinese companies face challenges such as rising product standards, user awareness, and brand building, which are becoming significant barriers to entry in mature global markets [27][34] - Product safety and compliance with international regulations are increasingly critical, especially for items that directly contact pets [28] - Consumer understanding of cooling products remains low, with many relying on weather conditions or social media recommendations rather than a genuine understanding of product benefits [30][31] Future Outlook - The pet cooling market is expected to continue growing, with the potential for year-round demand and the emergence of innovative products that cater to evolving consumer needs [35][36]