消失的房企区域公司

Core Viewpoint - The restructuring of regional companies in the real estate sector is a strategic move by leading firms to enhance efficiency and adapt to a changing market environment, shifting from a multi-tier management structure to a more streamlined two-tier model [1][2][4]. Group 1: Company Restructuring - Several major state-owned enterprises have begun to eliminate regional companies, transitioning to a two-tier management model where headquarters directly manage city companies [1][2]. - China Jinmao initiated this trend by dissolving five regional companies and restructuring into 14 regional companies at the beginning of the year [2]. - Other companies like China Merchants Shekou and Poly Developments have followed suit, consolidating their regional operations to improve management efficiency [2][3]. Group 2: Market Focus - Real estate firms are increasingly concentrating their investments in high-tier cities, with a focus on around ten key cities, rendering regional companies redundant [4][5]. - Jinmao's investment strategy highlights this shift, with 37.6% of its new saleable area concentrated in first-tier cities like Beijing and Shanghai [4]. - China Merchants Shekou reported that 90% of its investment was directed towards its "core 10 cities," with 59% of total investment in first-tier cities [5]. Group 3: Strategic Implications - The reduction of management layers is seen as a rational response to the concentration of sales contributions from a limited number of core cities [6]. - Companies like China Overseas Land & Investment have noted that over 60% of their sales come from just four cities, indicating a need for a more centralized decision-making process [6]. - The restructuring is viewed as a proactive measure to enhance operational efficiency and adapt to the shrinking real estate market [7].