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价格竞争倒逼服务升级 家政企业进入新比拼阶段
Bei Jing Shang Bao·2025-07-23 12:11

Core Insights - The second Beijing-Tianjin-Hebei Domestic Service Human Resources Service Festival has been launched, with over 90 domestic service companies participating and more than 6,000 job positions released [1][3] - The domestic service industry is experiencing rapid growth in service consumption, alongside increasing price competition, prompting companies to diversify their service offerings to enhance value [1][3] Service Demand and Growth - The domestic service market is expanding, with a significant increase in service orders; for instance, air conditioning cleaning service demand has risen by 76% month-on-month and 26% year-on-year since May [3] - In Beijing, the demand for domestic services has increased by 13% year-on-year, with a notable 43% rise in the need for babysitters and caregivers after the Spring Festival [4] Service Diversification and Challenges - Domestic service companies face challenges due to pressure on profitability from single-service offerings, necessitating the expansion of service types to increase customer spending [5] - The industry is actively seeking to broaden service boundaries, with new capital movements emerging in the household care sector, such as the IPO of the brand Saint Bella [5] Supply Upgrades and Government Support - The Beijing government is promoting new supply in domestic services, encouraging the development of "Internet + domestic service" models to enhance service quality and efficiency [6] - There is a focus on improving the training and professional skills of domestic service personnel to meet the evolving market demands, with initiatives to standardize and professionalize the industry [6][7] Professionalization and Training - The industry is pushing for the professionalization of domestic services to attract high-quality talent, which is essential for the long-term development of the market [7] - Companies like JD Home Services and 58 Daojia are investing in extensive training programs for their service personnel to ensure high service standards and compliance [7]